Searching for a Great Copywriter
If you wish to generate an income on the internet, you are going to need a site. If you want that website to help you bring in funds, it has to be really well written. Unless you are a seasoned copywriter yourself, you will want to employ a copywriter to compose the text for your site. An expert copywriter can help you generate more money than you could hope to see if you tried to write the copy yourself. Evidently, however, not every copywriter is as effective as the next one. Some copywriters have a lot of talent. Some, on the other hand, have no talent but are trying their hand at copywriting because someone told them that online writing would be a breeze. Here is how you can tell them apart.
Does the copywriter have his or her own web site? Any copywriter that wants to write web copy must have a website that houses their biography, their resume, some samples and whatever else they feel the need to share. If they don't have a site of their own, how are they supposed to assist you with your own website? Observe the copy on their website too. If you find several errors, this is a bad sign.
How favorably do you respond while you are going over the copywriter's own web copy? This involves more than just finding grammar and spelling mistakes. Do you have any sort of emotional reaction to the words on the website? Does it cause you to warm up to the writer? Does it make you feel like you desire to learn more about the writer and continue reading? Does it make you feel like you want to employ that copywriter straightaway? Does website copy make you want to run for the hills? Does the copy make you angry? These are all really crucial reactions and they demand your attention.
Perform your background research on the copywriter. Try searching for reviews on forums copywriter freelance and independent sites. It's highly likely that the only reviews you will come across on the writer's website are going to be positive. Do a search online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be manipulated by the writer you are checking up on. Look closely at these reviews and recommendations. You should also ask the writer for a couple of references. Be sure that you follow up and actually get ahold of those references and obtain an honest opinion from them.
It is important to actually read any samples given to you by the writer. Ask for a few more samples than can be read on the writer's website. This is especially crucial if the copywriter claims he or she is an expert in a subject. If the writing reads like a revamped Wikipedia article, you should find someone else.
You have lots of choices available to you when you're trying to determine whether or not to pay for a copywriter. It's crucial to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.